Lynda.com · online video courses
Sell the same consumer courses to companies using the buyer's sales team
Unknownsales-orgupsell-expansion
What they did
Lynda.com sold courses to individuals. After LinkedIn bought it, LinkedIn's sales force, already selling recruiting services to businesses, sold the same courses to companies to help employees get better. Same product and use case, different sales force.
In their words
Sub Club by RevenueCat · Building the Berkshire Hathaway of Consumer Subscriptions — Eric Crowley, GP Bullhound“Like Lynda.com, they sold to LinkedIn, and they're selling courses to individuals, and now they take LinkedIn's sales force who's selling recruiting services and they sell them courses to businesses.”
“It's the same use case, you're just using a different sales force.”
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