Palta · B2C · health and fitness app studio
Own several apps in one category and sell them as a bundle
Unknownportfoliopricing
What they did
Palta bundles all its health and fitness apps together. Match Group owns dating apps covering every audience and bundles dating. Guest's point: bundling only works when you truly own the apps, a reason to roll them up.
In their words
Sub Club by RevenueCat · Building the Berkshire Hathaway of Consumer Subscriptions — Eric Crowley, GP Bullhound“And then, then you can also start doing bundling. So it actually makes sense to partner a few of these apps together, and you can't do that unless you truly own it.”
“You know, there's companies like Palta that's doing some really cool stuff in health and fitness. They're bundling all of the health and fitness offerings together.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from Palta
All 2 Palta tacticsMore from this episode
- Bending Spoons: Borrow $600M from banks to buy famous apps that have been neglectedBought Evernote for a rumored $100M+; results not discussed
- Borrow no more than 2-3 times yearly profit to buy a subscription appLenders need $3-5M profit first; banker's rule from deals, no outcomes given
- Lynda.com: Sell the same consumer courses to companies using the buyer's sales team
- Photoroom: Sell your app's core tech to businesses as an APICohost credits business users for its stickiness; no numbers