Palta · app portfolio company
Share test results across apps and with a weekly peer group
Unknownexperimentationteam-process
What they did
Palta's apps regularly shared tests and results so others could steal and localize them. Recommends marketers share wins publicly, form a peer group with weekly calls, and even a 'marketer camp' to solve one problem together.
- Stage
- ongoing
In their words
Sub Club by RevenueCat · Make Ugly Ads to Grow Your App – Yuliya Lennox (Solid Starts)“So you would have a lot of companies coming together and just sharing like today we did this test, this test performed this way. You can steal this test and localize it and put it in your app and see how it works.”
“just have a peer group where you can set up these weekly calls and say, "Oh, I tested this. How did it go?"”
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