A mental health app company · guest's current employer
Run three apps at once with one team
Biggest fail of the year: attention spread too thin
Failedportfolio
What they did
Team she joined was running three apps simultaneously, launching new ideas because the developer was already on salary.
What happened
Biggest fail of the year: attention spread too thin; advice is to prioritize one product and run it like a war room.
- Stage
- recent
In their words
Sub Club by RevenueCat · Make Ugly Ads to Grow Your App – Yuliya Lennox (Solid Starts)“So I recently joined a team where they had three apps in the same time and they were trying to do it all in the same time.”
“In order to not make mistakes, you need to prioritize one thing and you need to literally treat it like a war room”
Related topics
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More from this episode
- BetterMe: Keep testing new ads until one sharply cuts costs, even if current ads work
- BetterMe: Run ugly ads that show the product and the pain in the first secondOne ran for years; called 'the best ad ever'; no numbers
- Solid Starts: Run a trendy AI 'fruit babies' ad for a doctor-backed baby feeding brandBacklash: parents questioned whether to trust the brand
- EWA: Learn English: Have the founder join every marketing meeting and write the ads himselfApp reached #2 after Duolingo; link to this is loose
- EWA: Learn English: Win your home market first, then add languages one by oneLiked locally, then expanded; later #2 after Duolingo
- Test new ads at $10/day in Indonesia, not $1,000/day in the USSame test signal at ~1% of the cost
- Replika: Fully translate and adapt an app for Japan with a Japanese speakerDidn't work at all; harder than expected
- EWA: Learn English: Run paid ads from the start alongside organic growthOrganic-only apps plateau; paid added late often ate into organic
- Palta: Share test results across apps and with a weekly peer group
- Make the paywall's continue button blinkRaised conversion, secondhand; no numbers
- Ladder: Sign a celebrity like Hilary Duff for brand adsBig influx almost at once, secondhand; ROI hard to measure
- Solid Starts: Hire people obsessed with the problemCredited for product quality; no numbers
- Higgsfield: Have the core team work ~17-hour days, six days a weekSaid to lead the field now; no numbers
- Translate the app into many languages with AI and test nearby marketsHer biggest win of the year; Turkey converts well; no numbers
- Sell a $1 plan after a 60-question quiz, then stack add-ons to ~$350Buyer got half back after demanding a refund; invites regulation