A web quiz diet app · host's wife's diet app
Sell a $1 plan after a 60-question quiz, then stack add-ons to ~$350
Buyer got half back after demanding a refund; invites regulation
Unknownweb-to-appupsell-expansion
What they did
~60-question web quiz builds sunk cost, then offers 'your plan for a dollar' via Apple Pay; follow-up screens offer add-ons (PDFs etc.) that users click through with 'continue', ending in a ~$350-400 charge disclosed only in fine print; 30-day wait before refunds.
What happened
Customer demanded refund, got about half back; David recommends chargebacks. Presented as a black-hat tactic that invited regulation and platform clampdowns.
In their words
Sub Club by RevenueCat · Make Ugly Ads to Grow Your App – Yuliya Lennox (Solid Starts)“And then it takes her through a whole nother flow where it was like, "Do you want to add on this PDF? Do you want to add on?"”
“it was like 350 or $400 that it ended up charging”
Related topics
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New tactics from the week's founder interviews, each linked to where it was said.
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