Solid Starts · B2C · baby feeding app
Run a trendy AI 'fruit babies' ad for a doctor-backed baby feeding brand
Backlash: parents questioned whether to trust the brand
Failedpaid-social
What they did
Ran an ad using the trending AI 'fruit babies' format (babies made of fruit) for an infant-feeding brand backed by doctors.
What happened
Audience backlash questioning whether to trust the company to feed their babies; Yuliya switched to protecting the brand there.
- Stage
- scale
In their words
Sub Club by RevenueCat · Make Ugly Ads to Grow Your App – Yuliya Lennox (Solid Starts)“Fruit babies are super popular on Instagram. I should definitely do an ad like that. And then we saw some feedback of, should we trust a company that invented this to feed our babies?”
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