B2C · baby feeding app
How Solid Starts grows
3 tactics and 1 figures from 1 interview.
A doctor-backed baby feeding brand, Solid Starts grew on a large organic following and a team that cared deeply about baby-led weaning. The tactics also show its limits: a trendy AI ad drew backlash from parents, and a guest cited it as an organic-heavy app that eventually saturates its niche. None of the tactics give numbers.
- Solid Starts ran an ad in the trending AI fruit babies format and got backlash from parents asking whether they could trust the brand to feed their babies, after which Yuliya switched to protecting the brand.Solid Starts
- A guest grouped Solid Starts with Replika as apps with huge organic reach that eventually saturate their niche, said adding paid late often cannibalizes organic, and pointed to EWA, whose Instagram grew to about 7-10M partly from ads.EWA: Learn English
- Solid Starts' team members each reached out to the founder out of passion for baby-led weaning, and the guest credited hiring people obsessed with the problem for the product's quality, without giving numbers.Solid Starts
Summary written 2026-09-26 from the tactics below. Figures are as founders stated them.
About Solid Starts
- What it is
- Baby-led weaning / infant feeding app with a big brand, doctors on team and huge organic following
As described in the interviews, not independently verified.
Solid Starts's 3 tactics
Solid Starts by the numbers
| Metric | Value | Context | Said in |
|---|---|---|---|
| team size | 20 people estimate | Team members passionate about baby-led weaning (phrased loosely: 'if you have 20 people') | Sub Club by RevenueCat 2026-07-22 |
Topics
Interviews
- Make Ugly Ads to Grow Your App – Yuliya Lennox (Solid Starts) · Sub Club by RevenueCat · 2026-07-22