EWA: Learn English · B2C · English learning app
Have the founder join every marketing meeting and write the ads himself
App reached #2 after Duolingo; link to this is loose
Workedteam-processpaid-social
What they did
EWA's founder attended every marketing meeting and came up with creatives himself; after Yuliya left he took marketing back over. Advice: don't look for a CMO 'silver bullet'; founders must feel marketing hands-on.
What happened
EWA reached #2 after Duolingo (causal link asserted loosely).
- Stage
- scale
In their words
Sub Club by RevenueCat · Make Ugly Ads to Grow Your App – Yuliya Lennox (Solid Starts)“And the founder, he actually was super into marketing. He was on every marketing meeting. He was doing it all himself. He was thinking of creatives himself.”
“don't look for a silver bullet, don't look for a CMO, don't look for a person that will save you from your own troubles”
Related topics
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