A company testing 500 ads weekly · guest's last employer
Test new ads at $10/day in Indonesia, not $1,000/day in the US
Same test signal at ~1% of the cost
Workedpaid-socialexperimentationlocalization
What they did
Test ~500 ads per week; run the tests in countries with similar conversion rates but low CPMs (e.g. Indonesia) at ~$10/day instead of ~$1,000/day at US CPMs, then scale winners in the US.
What happened
Same test signal at ~1% of the cost.
- Stage
- scale
In their words
Sub Club by RevenueCat · Make Ugly Ads to Grow Your App – Yuliya Lennox (Solid Starts)“You need to test 500 ads per week. And if you do that on US CPMs, you will definitely go broke. But if you do that with countries that have the similar conversion rates like, I don't know, Indonesia, and you will see the same tests for $10 a day instead of $1,000 per day”
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