GTM Sauce

B2C · reading and listening app

How Matter grows

2 tactics and 3 figures from 1 interview.

hq.getmatter.com

About Matter

What it is
Next-generation read-later and listening app, similar to Pocket but with more advanced features
Business model
Freemium subscription

As described in the interviews, not independently verified.

Matter's 2 tactics

Matter · B2C · reading and listening app

Add a feature that turns podcasts into readable transcripts
Subscriber conversion almost doubled

The reading app launched Readable Podcasts: convert a podcast into a text transcript, and double-tap AirPods to pause and create a highlight from the audio transcript. It expanded the value proposition to a segment of users who wanted more.

Workedfeature-development
Sub Club by RevenueCat · 2023-12-13

Matter · B2C · reading and listening app

Show the paywall more often and earlier, and improve its copy and images
Paywall views more than doubled; ~30% more users subscribed

Track paywall view rate: the share of installers who see the paywall at least once in their first session, first week and first month. Place the paywall more aggressively and optimize its copy, visuals and a number of other elements, following Superwall-style best practices.

Workedpaywall
Sub Club by RevenueCat · 2023-12-13

Matter by the numbers

MetricValueContextSaid in
conversion ratealmost doubled
approximate
Subscriber conversion after launching the Readable Podcasts featureSub Club by RevenueCat
2023-12-1322:35
conversion ratemore than doubled
approximate
Paywall view rate: share of installers who see the paywall at least once in their first session / week / monthSub Club by RevenueCat
2023-12-131:06:06
conversion rate+30%
approximate
Subscriber conversion after more aggressive paywall placement plus copy and visual changesSub Club by RevenueCat
2023-12-131:06:06

Topics

App paywall strategy1

Interviews