Matter · B2C · reading and listening app
Add a feature that turns podcasts into readable transcripts
Subscriber conversion almost doubled
Workedfeature-development
What they did
The reading app launched Readable Podcasts: convert a podcast into a text transcript, and double-tap AirPods to pause and create a highlight from the audio transcript. It expanded the value proposition to a segment of users who wanted more.
What happened
Guest says this feature alone almost doubled subscriber conversion.
In their words
Sub Club by RevenueCat · The Subscription Value Loop: A Formula for Growth – Phil Carter, Elemental Growth“recently they launched a feature called Readable Podcasts that allowed you to convert a podcast into a text transcription. It did other things like you could double tap your AirPods to pause and create a highlight out of the audio transcription.”
“that alone ended up almost doubling subscriber conversion for the business.”
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