Matter · B2C · reading and listening app
Show the paywall more often and earlier, and improve its copy and images
Paywall views more than doubled; ~30% more users subscribed
Workedpaywall
What they did
Track paywall view rate: the share of installers who see the paywall at least once in their first session, first week and first month. Place the paywall more aggressively and optimize its copy, visuals and a number of other elements, following Superwall-style best practices.
What happened
Paywall view rate more than doubled, which translated into about a 30% increase in subscriber conversion.
In their words
Sub Club by RevenueCat · The Subscription Value Loop: A Formula for Growth – Phil Carter, Elemental Growth“So like what percentage of all users who install the app are actually viewing the paywall at least once in their first session, in their first week, and their first month.”
“And by being a little bit more aggressive about where we place the paywall, but then also by optimizing copy, visuals, and a number of other things, Matter ended up more than doubling the paywall view rate”
Related topics
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