Quizlet · B2C · study flashcards app
Have core product own retention and growth product own onboarding and monetization
Resonated with the team and executives; no numbers
Workedteam-process
What they did
Frame the org around value creation vs value capture: core product teams focus on creating core value with retention as their primary metric; growth product owns value capture plus new-user onboarding and anything that connects users to core value. Later add 'value delivery' to coordinate with marketing (including lifecycle marketing around onboarding) on bringing in free users and subscribers.
What happened
Guest says the framing resonated with his team and Quizlet's executives and resolved overlap between core product, growth product and marketing.
- Stage
- Growth (growth stage (Series B/C))
In their words
Sub Club by RevenueCat · The Subscription Value Loop: A Formula for Growth – Phil Carter, Elemental Growth“how can we have core product teams really focus on creating core value for the users with the primary metric being retention, and then free up growth product to focus on value capture, as well as new user onboarding and various things that sort of connect users to that core value?”
“it seemed to really resonate with my team and with the executives at Quizlet.”
Related topics
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