Quizlet · B2C · study flashcards app
Add a monthly plan for students who start partway through the school year
Kept after testing; no numbers given
Workedpricingcancellation-flow
What they did
After students said they wanted flexibility, especially those starting a subscription mid-school-year who did not want a full year, Quizlet tested adding a monthly plan alongside annual and kept it. Rationale: match plan duration to the natural cadence of the use case; pausing subscriptions is a related option.
What happened
Tested into offering it a few years ago and kept it; no results shared.
- Stage
- scale
- Effort
- A/B tested before launch
“Quizlet decided to offer a monthly plan. We tested into offering that a few years ago, cuz we heard feedback that students wanted more flexibility, especially if they were starting their subscription with us partway through the school year.”
Related topics
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More from Quizlet
All 13 Quizlet tactics- Map the few user actions and loops that drive growth, then model themGuest says it made growth more systematic; no numbers
- Estimate word of mouth from direct, branded-search and social signups per active userRevealed back-to-school and exam spikes in edtech; no numbers
- Hire a banker to run a buyout so the founders keep buildingSold to Quizlet; revenue roughly doubled during the process
- Have core product own retention and growth product own onboarding and monetizationResonated with the team and executives; no numbers
- Let students' and teachers' flashcards rank in Google for long-tail searchesMost important of four growth loops; low-cost acquisition
- Stay free for years, then add a low-priced subscriptionBuilt a teacher-student network effect; guest says rivals that monetized faster failed
More from this episode
- Quizlet: Ask a few quick questions about why when people cancelFound a third of 'no longer need' churners were just done with one test
- Quizlet: Win back lapsed students with content from classmates in their own courses
- Quizlet: Give lapsed users a new free trial if they left a year ago and are active againSome success in several tests; no numbers