Practitioner pattern · Phil Carter (Sells growth advising through Elemental Growth (Matter and uDocz are clients) and was launching a Reforge course on consumer subscription growth)
Offer a discount to users who haven't paid by the time 90% of subscribers usually have
Guest calls it very effective; no numbers
Unknownpricingpaywall
What they did
Find the time after install by which 90% of your subscribers typically convert (e.g. within the first 24 hours). Users who haven't subscribed by then get a discount offer; their inactivity signals lower willingness to pay. Guest also recommends geography- or demographic-based pricing and promotions with the app's own personality rather than generic Black Friday 'act now' deals.
What happened
Guest calls it a really effective method; no numbers.
In their words
Sub Club by RevenueCat · The Subscription Value Loop: A Formula for Growth – Phil Carter, Elemental Growth“So if a user comes in and they don't subscribe within their first 24 hours, look at the point where 90% of your subscribers typically convert, and then whatever that time period is, at that point, if a user hasn't converted, offer them a discount.”
Related topics
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