B2C · phone mirror app

How Mirror grows

1 tactic and 1 figures from 1 interview.

About Mirror

What it is: Host's simple mirror app, named 'Mirror' plus a Unicode symbol; about 4.9 stars

As described in the interviews, not independently verified.

Mirror's tactic

Mirror · B2C · phone mirror app

Name your app exactly the popular search word, like 'Mirror'

4,000-5,000 downloads a day; guest says the exact-match boost still works, but weaker

About a decade ago, host named his mirror app just 'Mirror' plus a Unicode symbol so it exactly matched the popular search 'mirror', which tens of thousands of people searched daily. The app itself was well rated (~4.9 stars). Guest confirms an exact name match still helps in 2023 (via 'focus'), but it no longer rockets an app to the top and he expects it to stop working eventually.

Workedaso

Sub Club by RevenueCat · 2023-04-19

Mirror by the numbers

Metric	Value	Context	Said in
downloads	4,000–5,000 downloads/day approximate	Daily downloads when the app name was an exact match for the popular keyword 'mirror', about a decade ago	Sub Club by RevenueCat 2023-04-19 36:11

Topics

App Store optimization (ASO)1

Interviews

Maximizing Organic Growth with App Store Optimization — Ariel Michaeli, Appfigures · Sub Club by RevenueCat · 2023-04-19