B2C · connected fitness company

How Peloton grows

1 tactic from 1 interview.

Peloton's tactic

Breathwrk · B2C · breathing exercises app

Give your paying members an acquired app for free

Downloads and revenue look modest; mainly an add-on for members

After the acquisition, Breathwrk is free for Peloton All-Access and App+ members: onboarding asks whether you are a Peloton member, members sign in and authorize, and skip the paywall. Non-members still face the paywall. The home screen now features Peloton instructors and daily classes.

Unknownpricingpartnerships

App Masters · 2026-10-06

Topics

Partnerships and co-marketing1 Upsells and expansion revenue1 Pricing a subscription app1

Interviews

This Breathing App Sold to Peloton for $2M · App Masters · 2026-10-06