B2B · mobile growth consultancy

How Phiture grows

1 tactic from 1 interview.

phiture.com

About Phiture

What it is: Mobile growth consultancy specializing in retention, CRM and lifecycle strategy
Who it's for: Subscription and consumer app publishers

As described in the interviews, not independently verified.

Phiture's tactic

Phiture · B2B · mobile growth consultancy

Test paywalls by building them as full-screen in-app messages

Works, and banners converted surprisingly well; messages sometimes fail to load

Choose a CRM/in-app messaging tool that allows custom in-app message designs. Build full-screen messages that look like native paywalls and A/B test them as a proxy for paywall tests; also test banner and interstitial formats, scratchcard-style gamified messages, and video. Caveat: messages depend on servers loading, so some users don't receive them; keep crucial early-onboarding paywalls native.

Mixedpaywallexperimentation

Sub Club by RevenueCat · 2023-04-05

Topics

Gamification in apps1 A/B testing for apps1 App paywall strategy1

Interviews

How to Boost Retention with Subscription Lifecycle Messaging — Alice Muir, Phiture · Sub Club by RevenueCat · 2023-04-05