B2C · social post scheduling app

How Plann grows

1 tactic and 1 figures from 1 interview.

About Plann

What it is: Instagram content calendar / post scheduler founded in Australia; founder later sold the business
Pricing: Launched as a paid app
Outcome: Founder sold the business

As described in the interviews, not independently verified.

Plann's tactic

Plann · B2C · social post scheduling app

Comment first on big influencers' posts, then invite them to your beta

$10,000 in the first week as a paid app

Founder turned on post notifications for big influencers (in the US, while she was in Australia) and tried to be the first to comment on each new post, even at 2 a.m. After many comments they recognized her; she then messaged them: 'I'm launching an app to schedule your posts ahead, a content calendar. Want to be part of the beta?' Many joined, then the app launched as a paid app.

Workedinfluencerpr-launch

App Masters · 2026-06-13

Plann by the numbers

Metric	Value	Context	Said in
revenue	USD 10K/week approximate	First week after launch as a paid app	App Masters 2026-06-13 49:56

Topics

Launching an app: waitlists, press and launch day1 Influencer marketing for apps1 Instagram marketing for apps1

Interviews

The Untapped Ad Revenue Opportunity for Mobile Apps · App Masters · 2026-06-13