GTM Sauce

B2C · location-based mobile game

How Pokémon GO grows

1 tactic from 1 interview.

About Pokémon GO

What it is
Mobile game that emails players web-exclusive bundles
Business model
Free-to-play with in-game purchases

As described in the interviews, not independently verified.

Pokémon GO's tactic

Pokémon GO · B2C · location-based mobile game

Host, a long-time player, received an email highlighting web-exclusive bundles and the deals available on the web store.

Unknownemailweb-to-app
Sub Club by RevenueCat · 2025-03-12

Topics

Interviews