GTM Sauce

B2C · personal finance software

How Quicken grows

1 tactic from 1 interview.

About Quicken

What it is
Financial management subscription adding estate planning tools as an upgrade
Business model
Subscription

As described in the interviews, not independently verified.

Quicken's tactic

Quicken · B2C · personal finance software

Add estate planning tools (wills, trusts, document locker) as an upgrade
Guest calls it an easy upgrade for users; no numbers

Quicken added estate planning tools to its financial management subscription: wills, trusts, and a locker to store important documents, sold as an upgrade to existing users.

Unknownupsell-expansionfeature-development
Sub Club by RevenueCat · 2024-10-02

Topics

Upsells and expansion revenue1

Interviews