B2C · home speaker maker

How Sonos grows

1 tactic from 1 interview.

About Sonos

What it is: Hardware partner through which Deezer is present in the US
Funding

As described in the interviews, not independently verified.

Sonos's tactic

Deezer · B2C · music streaming app

Bundle your subscription with phone carriers, speaker makers and big retailers

Wider reach and better retention; partners weigh heavily in revenue

Indirect monetization through bundle deals, which is how Deezer started (telcos). Each deal is ad hoc, tailored to the partner's business objectives to find a win-win: partners get emotional connection, brand value and access to younger audiences. Examples: Sonos (Deezer's US presence), Mercado Libre in Latin America (a bundle of Disney+ for video and Deezer for audio). Users get a lower package price; Deezer gets reach and retention. Being smaller than Spotify/Apple/Amazon lets Deezer dedicate more resources to partners, who also want to compete with the tech giants.

Workedpartnershipspricing

Sub Club by RevenueCat · 2025-02-05

Topics

Partnerships and co-marketing1 Pricing a subscription app1

Interviews

Level Up Your App Marketing: Measurement, Brand-Building, and Taking Risks — Sherina Khalidi, Deezer · Sub Club by RevenueCat · 2025-02-05