GTM Sauce

card terminal provider

How Stripe grows

1 tactic from 1 interview.

About Stripe

What it is
Payments partner providing card terminals; PBN earns a take rate

As described in the interviews, not independently verified.

Stripe's tactic

Practice by Numbers · B2B · software for dental practices

Call existing customers to switch their card payments to you for a cut
~$190M processed of ~$2B possible; profitable but switching is hard

Launched payments in 2025 via Adyen and Stripe card terminals, earning a take rate. Pitch to existing customers: card on file, PCI compliance, payment plans. Motion is outbound calls to installed offices that are on autopilot with bank/Costco processors; hiring people to drive it. Hardest part is SMB change management.

Mixedupsell-expansionpayments-checkout
Top Founders with Nathan Latka · 2026-08-11

Topics

Web-to-app funnels and web checkout1Upsells and expansion revenue1

Interviews