GTM Sauce

B2C · sudoku puzzle game

How Sudoku.com grows

2 tactics from 2 interviews.

About Sudoku.com

Business model
ads

As described in the interviews, not independently verified.

Sudoku.com's 2 tactics

Sudoku.com · B2C · sudoku puzzle game

Hold off on ads until players finish something, then show one
Host, a daily player, says the ads don't feel disruptive; no numbers

No ads at the start; ads begin only after the user has played a while. Then an ad is shown right after an accomplishment (finishing a row or column), preceded by a small celebration animation. Contrast: the audited Vice Street shows 3-4 ads before the first level is done. Steve's rule of thumb: not on first open, maybe from second or third open.

Workedad-monetization
App Masters · 2026-07-11

Sudoku.com · B2C · sudoku puzzle game

Wait a few rounds before showing ads, then show them after a finished row
Steve, as a player, doesn't mind these ads; no numbers

Sudoku.com waits until the player has played a couple of rounds before starting ads, then shows interstitials after a short celebration animation when the player completes a row. Block Blast follows a similar pattern.

Workedad-monetizationretention
App Masters · 2026-06-13

Topics

App retention and churn1

Interviews