Sudoku.com · B2C · sudoku puzzle game
Wait a few rounds before showing ads, then show them after a finished row
Steve, as a player, doesn't mind these ads; no numbers
Workedad-monetizationretention
What they did
Sudoku.com waits until the player has played a couple of rounds before starting ads, then shows interstitials after a short celebration animation when the player completes a row. Block Blast follows a similar pattern.
What happened
Host as a user tolerates these interstitials; no metrics.
Related topics
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More from Sudoku.com
All 2 Sudoku.com tacticsMore from this episode
- Add ads to a subscription app, with an ad on the very first openSteve calls the first-open ad the #1 mistake; no results shared
- Show no pop-up ads to new players for 7 days, then one every 5-10 minutesNana: nobody got good numbers with ads in the first minutes
- Spend the money your in-app ads earn on marketing
- Go after downloads in Brazil onlyReached $100K MRR; no detail on how
- Build the app for Thailand onlyReached ~$30K MRR; no detail on how
- Let free users watch an ad to make each AI image instead of subscribingNo results shared
- Let players watch an ad for extra coins or a doubled daily rewardHighest eCPM of the ad formats, per the guest's network
- Keep ad clicks at 1-3% by moving ads away from where players tapAbove 3%, AdMob flags invalid clicks, cuts eCPMs or suspends accounts
- Team1 Global: Hand ad management to the ad network's team so developers can make gamesStudio went back to making games; no revenue numbers
- Plann: Comment first on big influencers' posts, then invite them to your beta$10,000 in the first week as a paid app