Practitioner pattern · Nana Landau (Works for Yango Ads, the ad network promoted in the episode (20% revenue bonus referral link))
Let players watch an ad for extra coins or a doubled daily reward
Highest eCPM of the ad formats, per the guest's network
Workedad-monetization
What they did
Where the app has currency, lives or earnable items (especially mid-core games), offer rewarded video: e.g. 'double your bonus coins' or double the daily reward. Users choose to watch, so they feel in control and are less annoyed than with interstitials.
What happened
Rewarded is the format with the highest eCPMs; Nana calls it the most underused format.
“Banner, interstitial, rewarded, rewarded is the one that has the highest eCPMs”
“Yeah, I think rewarded and especially if there is like um uh in-game currency in mid-core games, you know? If there is a currency, if there are some things that they can earn, I think rewarded is the best.”
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More from this episode
- Add ads to a subscription app, with an ad on the very first openSteve calls the first-open ad the #1 mistake; no results shared
- Show no pop-up ads to new players for 7 days, then one every 5-10 minutesNana: nobody got good numbers with ads in the first minutes
- Sudoku.com: Wait a few rounds before showing ads, then show them after a finished rowSteve, as a player, doesn't mind these ads; no numbers
- Spend the money your in-app ads earn on marketing
- Go after downloads in Brazil onlyReached $100K MRR; no detail on how
- Build the app for Thailand onlyReached ~$30K MRR; no detail on how
- Let free users watch an ad to make each AI image instead of subscribingNo results shared
- Keep ad clicks at 1-3% by moving ads away from where players tapAbove 3%, AdMob flags invalid clicks, cuts eCPMs or suspends accounts
- Team1 Global: Hand ad management to the ad network's team so developers can make gamesStudio went back to making games; no revenue numbers
- Plann: Comment first on big influencers' posts, then invite them to your beta$10,000 in the first week as a paid app