A subscription app · B2C · host's own app
Add ads to a subscription app, with an ad on the very first open
Steve calls the first-open ad the #1 mistake; no results shared
Unknownad-monetization
What they did
App Masters' team started adding ads to one of its subscription apps and showed an app-open ad on the user's very first open. Steve flagged it after seeing Nana's list of mistakes and asked the team to change it.
What happened
Identified as the most common ad monetization mistake; no revenue or retention figures given.
- Stage
- live subscription app
“cuz we started implementing ads into one of our subscription-based apps, and then when I looked at it, I was like, "Guys, we're making the number one mistake right here."”
“There was like literally the first open. I was like, "What are we doing? It's an app open ad open, on the first open."”
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