Practitioner pattern · Nana Landau (Works for Yango Ads, the ad network promoted in the episode (20% revenue bonus referral link))
Keep ad clicks at 1-3% by moving ads away from where players tap
Above 3%, AdMob flags invalid clicks, cuts eCPMs or suspends accounts
Workedad-monetization
What they did
Keep ad click-through near Google's 1-3% benchmark. Don't let ads cover content or sit where players tap to play, don't use fake close buttons, and serve relevant ads. Higher CTR makes AdMob treat clicks as accidental or fraud: manual review, lower eCPMs, possible suspension.
What happened
Staying in range avoids AdMob penalties; high CTR triggers reviews, lower eCPMs and suspensions.
“Yeah, so basically Google's benchmark is like 1 to 3% CTR. And if there are more, usually um AdMob thinks that users are accidentally clicking on them.”
“So, if uh you tap the screen to interact with the game, but you hit the ad instead, it's still an invalid click, it's not a valid click.”
“AdMob uh sees that you are using this kind of ads and you have high uh CTR, for example, and it starts uh manually checking your account and you might even get suspended at some point.”
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