A bootstrapped subscription app · B2C · host's friend's app
Spend the money your in-app ads earn on marketing
Unknownad-monetizationfinancing
What they did
Bootstrapped app where subscriptions bring most revenue; the ad revenue is set aside and spent on marketing to drive more users.
“And he's like, "You know, most of it's subscription, but I use the revenue that I get from ads to spend on marketing to drive more users."”
Related topics
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More from this episode
- Add ads to a subscription app, with an ad on the very first openSteve calls the first-open ad the #1 mistake; no results shared
- Show no pop-up ads to new players for 7 days, then one every 5-10 minutesNana: nobody got good numbers with ads in the first minutes
- Sudoku.com: Wait a few rounds before showing ads, then show them after a finished rowSteve, as a player, doesn't mind these ads; no numbers
- Go after downloads in Brazil onlyReached $100K MRR; no detail on how
- Build the app for Thailand onlyReached ~$30K MRR; no detail on how
- Let free users watch an ad to make each AI image instead of subscribingNo results shared
- Let players watch an ad for extra coins or a doubled daily rewardHighest eCPM of the ad formats, per the guest's network
- Keep ad clicks at 1-3% by moving ads away from where players tapAbove 3%, AdMob flags invalid clicks, cuts eCPMs or suspends accounts
- Team1 Global: Hand ad management to the ad network's team so developers can make gamesStudio went back to making games; no revenue numbers
- Plann: Comment first on big influencers' posts, then invite them to your beta$10,000 in the first week as a paid app