GTM Sauce

An AI image generator app · B2C · App Masters client

Let free users watch an ad to make each AI image instead of subscribing

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Unknownad-monetizationpaywall

What they did

AI image generator app: users can subscribe, or tap a button labeled plainly like 'Create image and watch an ad' to generate one image for free by watching a rewarded ad. The label makes clear the ad is the price, so users feel in control.
29:13
“It was like an AI image generator app and you can obviously pay for a subscription, but to generate an image, you could also watch an ad. And their call to action was like, "Create image and watch an ad," you know, like”
Steve P. Young

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