email app

How Superhuman grows

1 tactic from 1 interview.

About Superhuman

What it is: Email client whose founder Rahul Vohra wrote about using the Sean Ellis 40% test to reach product-market fit

As described in the interviews, not independently verified.

Superhuman's tactic

Superhuman · email app

Ask users how disappointed they'd be without the app, then build for the fans

Got past the 40% product-market fit line quickly (founder's blog post)

Ask customers how they would feel if they could no longer use the product (very / somewhat / not disappointed); 40% 'very disappointed' marks strong product-market fit. Re-segment the answers to find the personas most likely to say 'very disappointed', interview them about what would delight them more, and build a roadmap that fills those gaps. Segment by persona, not by feature.

Workedvalidationfeature-development

Sub Club by RevenueCat · 2023-12-13

Topics

Validating an app idea before building1

Interviews

The Subscription Value Loop: A Formula for Growth – Phil Carter, Elemental Growth · Sub Club by RevenueCat · 2023-12-13