B2C · swipe to add Snapchat friends

How Wink grows

1 tactic and 1 figures from 1 interview.

About Wink

What it is: Tinder-style swiping that adds people on Snapchat instead of in the app
Who it's for: Bored young people during lockdown
Launched: ~2020 (COVID lockdown era)

As described in the interviews, not independently verified.

Wink's tactic

Wink · B2C · swipe to add Snapchat friends

Let people swipe to add strangers on Snapchat, which lacked good friend suggestions

70M downloads

During lockdown, bored young people wanted new friends and Snapchat lacked good friend suggestions. Wink offered Tinder-style swiping, but a match added the person on Snapchat instead of inside Wink.

Workedpositioning-nicheproduct-virality

The Superwall Podcast · 2025-08-18

Wink by the numbers

Metric	Value	Context	Said in
downloads	70M downloads approximate		The Superwall Podcast 2025-08-18 16:39

Topics

App virality and word of mouth1 Picking a niche and positioning an app1

Interviews

Hunter Isaacson - Meet The Guy Who Solved Growing Apps · The Superwall Podcast · 2025-08-18