Wink · B2C · swipe to add Snapchat friends
Let people swipe to add strangers on Snapchat, which lacked good friend suggestions
70M downloads
Workedpositioning-nicheproduct-virality
What they did
During lockdown, bored young people wanted new friends and Snapchat lacked good friend suggestions. Wink offered Tinder-style swiping, but a match added the person on Snapchat instead of inside Wink.
What happened
70 million downloads.
- Stage
- launch
“So, we kind of just had the idea, let's build like a really simple way to just like swipe on people, like Tinder, and instead of adding them on the app, it would just add them on Snapchat.”
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