NGL · B2C · anonymous messaging app
Get users to a 'copy link, share' screen in 20 seconds with GIF instructions
Core loop behind 150M monthly users; no step-level numbers
Workedonboardingproduct-virality
What they did
Onboarding takes 15-20 seconds and drops users on a two-step home screen: copy your link, then share. Share shows animated GIFs: tap the sticker button, tap the link sticker, add it to your story, frame it. NGL auto-creates a share image with the user's profile picture. Received messages can be answered by replying straight onto your Story, which spreads the link again.
What happened
Hunter presents it as the core flow of NGL's growth; no conversion figures.
- Stage
- scale
“The home screen, it's a two-step. Copy your link, then share. When you tap share, you're given this screen. These are animated GIFs, and then it tells you, you know, click the sticker button, click the link button, you know, add the link to your story, and then frame the link, right?”
“We'll pull your profile picture and we'll put it in here and make it look really nice.”
“And reply basically just copies it onto your story, and then you can respond to it.”
Related topics
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