PopStream · B2C · video meet-and-greets with celebrities
Have celebrities post a Story link to a web queue for short video calls
Early tests went well, but ~$20K per influencer post killed the economics
Failedinfluencerweb-to-app
What they did
Influencer posts a preview plus a Story link; fans tap it, get an animated ticket, see their place in line, then video-chat with the celebrity with a countdown and add-time option, and receive the recording by email.
What happened
Did very well in early tests but was sunset because top influencers charged ~$20K just to post a link.
- Stage
- launch
- Effort
- Early tests only
“It did very well in the early tests that we kind of did for it, but I think the reason it didn't work is because, at the time, influencer pricing was crazy high.”
Related topics
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