Zoom University · B2C · double-dating video app for college students
Name the app after a trending meme; post jokes in every college Facebook group
40,000-person waitlist, 7 women per man; top 10 in Social
Workedorganic-socialpr-launchcommunity
What they did
Named the double-dating app after the 'Zoom University' meme during COVID and leaned into it: posted funny content on meme pages and joined every college's Facebook group to build a waitlist before the app was built.
What happened
Waitlist of ~40,000 with a 7:1 female-to-male ratio; later a couple hundred thousand downloads and top 10 in the App Store social category.
- Stage
- pre-launch
Related topics
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New tactics from the week's founder interviews, each linked to where it was said.
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