GTM Sauce

B2C · double-dating video app for college students

How Zoom University grows

3 tactics and 4 figures from 1 interview.

A double-dating app where two friends meet another pair over video, Zoom University built its audience before the app existed by taking its name from a COVID-era meme and posting jokes on meme pages and in every college Facebook group. The founder reported a waitlist of about 40,000 and a top 10 spot in the App Store social category.

Summary written 2026-09-26 from the tactics below. Figures are as founders stated them.

About Zoom University

What it is
Double video dates: two friends meet two others, both pairs must opt in, matches go to a group chat
Who it's for
College students, especially women
Launched
~2020

As described in the interviews, not independently verified.

Zoom University's 3 tactics

Zoom University · B2C · double-dating video app for college students

7 women per man on the waitlist, unheard of in dating

Double dates over video: two friends meet two others, with a shared group chat plus a private chat for each pair ('these guys are weird, let's leave'). Both people on each side must match or skip ('quadruple opt-in'); matches land in a group chat to swap Instagram or Snapchat.

Workedproduct-activationpositioning-niche
The Superwall Podcast · 2025-08-18

Zoom University · B2C · double-dating video app for college students

40,000-person waitlist, 7 women per man; top 10 in Social

Named the double-dating app after the 'Zoom University' meme during COVID and leaned into it: posted funny content on meme pages and joined every college's Facebook group to build a waitlist before the app was built.

Workedorganic-socialpr-launch
The Superwall Podcast · 2025-08-18

Zoom University · B2C · double-dating video app for college students

Then built the real app very quickly; no separate result

V1 of the double-dating product ran over Zoom, with the team sending meeting codes to matched pairs, before building the app.

Unknownvalidation
The Superwall Podcast · 2025-08-18

Zoom University by the numbers

MetricValueContextSaid in
count40K people
approximate
Pre-launch waitlistThe Superwall Podcast
2025-08-18
15:13
share7 ratio
approximate
Gender ratio of the waitlistThe Superwall Podcast
2025-08-18
15:13
downloads200K downloads
estimate
The Superwall Podcast
2025-08-18
16:06
rank10
approximate
App Store social categoryThe Superwall Podcast
2025-08-18
16:06

Topics

Interviews