Zoom University · B2C · double-dating video app for college students
Let women bring their best friend to video dates; both pairs must agree
7 women per man on the waitlist, unheard of in dating
Workedproduct-activationpositioning-niche
What they did
Double dates over video: two friends meet two others, with a shared group chat plus a private chat for each pair ('these guys are weird, let's leave'). Both people on each side must match or skip ('quadruple opt-in'); matches land in a group chat to swap Instagram or Snapchat.
What happened
7:1 female-to-male waitlist; Hunter credits women feeling comfortable with a friend present.
- Stage
- launch
“But if you have your best friend with you, and you're going to get two guys that come in, and we had like, as you can see, there was like a little group chat, and then a private chat”
“It made it like this cool experience of like quadruple opt-in, basically. Like, double opt-in on both sides.”
Related topics
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