A social app rewarding hanging out · B2C · guest's first app
Spend 2.5 years and a paid agency perfecting a complex social app
Never left TestFlight; shut down in 2020
Failedfeature-development
What they did
Starting in 2017, Hunter iterated through multiple designs with a paid development agency for 2.5 years on a social graph where hanging out with friends earned more views. It was a very hard problem with a confusing UI.
What happened
Died in TestFlight and was sunset in 2020; the lesson he took was that he loved product design.
- Stage
- pre-launch
- Effort
- 2.5 years, paid development agency
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New tactics from the week's founder interviews, each linked to where it was said.
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