NGL · B2C · anonymous messaging app
Add invite screens to every app so paid users bring friends
Founder says it works; no numbers
Workedproduct-viralityreferral-program
What they did
Hunter puts easy invite flows and share prompts (sometimes forced) into every product where it makes sense; a text or Story post acts as a friend's endorsement. With paid acquisition, the goal is to get a set share of new users to invite someone right away, which lowers effective CPI.
What happened
Presented as a standard part of his playbook; no numbers.
- Stage
- growth
“I always like adding social elements. I love adding, you know, invite screens, forcing users to share.”
“like having a social functionality where you know that when you spend something, whatever your CPI is, it's actually considerably lower because a certain percentage of users are bringing somebody else.”
Related topics
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