NGL · B2C · anonymous messaging app
Build Android fast when your first users come from a poorer country
Next marketing round after Android went viral worldwide within a week
Workedfeature-developmentmarket-selection
What they did
When the only traction was a school cluster in a lower-income country that stopped spreading, the team concluded the audience was on Android, built it quickly (May 2022), then ran another round of marketing.
What happened
Right after Android shipped, one TikTok went viral and NGL 'took over the world over the next week'.
- Stage
- Pre-launch (pre-traction)
This shipped together with other changes, so the result can't be credited to this alone.
“So, we realized that the problem was this was like more of a lower income country, so we're like, "Well, we got to build Android." So, we built Android very quickly.”
Related topics
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More from this episode
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