B2C · video meet-and-greets with celebrities

How PopStream grows

1 tactic from 1 interview.

About PopStream

What it is: Influencer posts a Story link; fans join a web waiting room for a short video call and get the recording by email
Who it's for: Fans of influencers and celebrities
Outcome: Sunset: influencer link-post costs made the economics fail

As described in the interviews, not independently verified.

PopStream's tactic

PopStream · B2C · video meet-and-greets with celebrities

Have celebrities post a Story link to a web queue for short video calls

Early tests went well, but ~$20K per influencer post killed the economics

Influencer posts a preview plus a Story link; fans tap it, get an animated ticket, see their place in line, then video-chat with the celebrity with a countdown and add-time option, and receive the recording by email.

Failedinfluencerweb-to-app

The Superwall Podcast · 2025-08-18

Topics

Web-to-app funnels and web checkout1 Influencer marketing for apps1 Instagram marketing for apps1

Interviews

Hunter Isaacson - Meet The Guy Who Solved Growing Apps · The Superwall Podcast · 2025-08-18