InnoGames · B2C · German strategy games studio
Switch on each new Meta bidding option the day it launches
Doubled budget month after month while beating ROI targets (pre-ATT)
Workedpaid-social
What they did
At InnoGames from ~2012-2013, scaled Meta by jumping on each new product: app event optimization, then value optimization. With these on, no manual targeting was needed; pushed out many creatives and let Meta find the buyers.
What happened
Budget doubled month after month while beating ROI targets; management asked the team to slow down. This stopped working with ATT.
- Stage
- growth
In their words
Sub Club by RevenueCat · Scaling Your Subscription App with Meta Ads – Marcus Burke, Independent Consultant“When they launched app event optimization for the first time, when they launched value optimization for the first time, those were always magic moments in the end.”
“we were within a month doubling our budget again and again, while overachieving our return on investment targets, and it was crazy.”
Related topics
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