Practitioner pattern · Marcus Burke (Sells Meta ads consulting to subscription apps and plans a paid Meta ads email course)
Follow news pages your audience reads to copy their headline and image style
Unknownpaid-social
What they did
Use the placements yourself (including Facebook, which skews older with more purchasing power) and study what non-ad content people engage with, not just competitor ads. Follow a broad spectrum of news sites outside your bubble on Instagram and Facebook (e.g. Fox News) to see headline styles, how clickbaity they are and image styles, then tailor ads to feel native.
- Stage
- growth
In their words
Sub Club by RevenueCat · Scaling Your Subscription App with Meta Ads – Marcus Burke, Independent Consultant“what you're trying to achieve is that your content is similar to the content that people engage with when it's not an ad, and for that you need to be using these placements and understand what makes them tick.”
“So I tend to like follow, for example, a broad spectrum of news sites on Instagram and on Facebook, because I want to see what are the headlines, how clickbaity are they, what are the styles they're using in their images”
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