Monarch Money · B2C · personal finance and budgeting app
Define user types, from students to retirees, and choose which to target
Founder says it helped decide focus and messaging; no numbers
Workedpositioning-niche
What they did
Personal finance is relevant to everyone, from a college student wanting a free basic version to a retiree wanting wealth reporting. Defined personas, grouped jobs to be done under each, and used them to decide which personas to go after and what messaging attracts them.
What happened
Very helpful for deciding focus and messaging.
- Stage
- growth
In their words
Sub Club by RevenueCat · Learning and Profiting from Black Swan Events — Val Agostino, Monarch Money“And that's been very helpful for us to decide, okay, which personas are we focusing on and going after, and what's the messaging that attracts them, and so on and so forth.”
Related topics
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