Microsoft 365 · B2C · Word, Excel and PowerPoint apps
Show paywall benefits as cards with GIFs instead of lines of text
Converted better in tests; no numbers shared
Workedpaywall
What they did
Replace bullet text with cards containing GIFs or illustrations of key benefits: premium desktop apps, 1 TB OneDrive storage, AI features. Example: an illustration of six family members each getting 1 TB of OneDrive.
What happened
Found a lot of success; showing visually converts better.
- Stage
- scale
In their words
Sub Club by RevenueCat · Optimizing your Keywords and Monetization ― Part 2 with Ramit Arora, Microsoft“Then, another thing we have found a lot of success with is cards and GIFs. So instead of like lines of text, using some kind of cards with GIFs.”
“So you'll have like six people showing, and you see that 1 TB OneDrive is going to all six of them. So if you can show them more visually, it helps in converting better.”
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