Babbel · B2C · language learning app
Advertise on podcasts alongside TV and radio
One of the three channels that work best, guest says; no details
Workedpodcast-sponsorship
What they did
Podcasts are one of Babbel's three main offline-style channels with TV and radio. No details on how they are bought.
What happened
Named as one of the channels where Babbel found a really good place.
- Stage
- Scale (scaling)
In their words
Sub Club by RevenueCat · Marketing an Award-Winning Language Learning App through Offline Channels — Steven Meyers, Babbel“We've found a really good place with linear TV, radio, and podcasts.”
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from Babbel
All 10 Babbel tacticsMore from this episode
- Babbel: Buy cheap national radio spots across the whole country instead of host readsCPMs much cheaper than Facebook, guest says; no numbers
- Babbel: Buy lots of cheap cable TV spots and track the traffic jump after eachPlays out really well, guest says; no numbers
- Babbel: Try billboards, subway ads and direct mail for an app sold everywhereCostlier with lower reach; only worth it for local businesses
- Babbel: Ask every new user where they heard about you, and combine it with other modelsLets Babbel judge offline channels like digital ones; no numbers
- Babbel: Skip freemium; ask sign-up questions about their needs, then show a hard paywallUsers feel ready to buy without trying the app, guest says; no numbers
- Babbel: Build a web quiz flow too, since half of TV viewers go to your websiteBetter data and earlier conversation than the app; no conversion numbers
- Babbel: Track whether users actually learn, not daily or monthly active usersGuest says meeting user goals keeps them longer; no numbers