Pray.com · Christian prayer and devotional app
Turn pastors' popular daily prayer posts into morning, noon and night prayers
Great engagement; became the main feature and the path into subscriptions
Workedfeature-developmentretentionnotifications
What they did
Noticed pastors posting short faith quotes with a devotional on the social network and that these engaged differently from normal posts. Tied them into text messages, added audio/video recording for pastors, then productized them as morning, noon and nightly prayers, and in 2019 created in-house devotionals. Longer-form content then became the basis of the subscription.
What happened
Devotionals 'worked really well, had great engagement' and led to the subscription launch; daily prayers are now a main feature.
- Stage
- pivot
In their words
Sub Club by RevenueCat · Building Trust with Users to Drive Revenue and Retention – Ryan Beck, Pray.com“Yeah, but we tied in text messages. That was kind of the thing, cuz people really wanted to gravitate towards these.”
“And so that's what led to our daily, our morning, noon, and nightly prayers, which is kind of a main feature of our app.”
“And we created those devotionals in 2019. They worked really well, had great engagement, and then that's what led us into our entry into subscription because we started doing more long-form.”
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