Pray.com · Christian prayer and devotional app
Ask a few quiz questions at signup to tailor the prayer plan
Guest says quiz onboarding has worked well; theirs is still light
Workedonboarding
What they did
Onboarding asks questions (a light version of Noom's long quiz funnel) to understand where the user is in their faith journey and tailor the post-onboarding experience toward healthy spiritual habits.
What happened
Guest says a quiz funnel is one of the strategies that has worked well; their implementation is still light.
In their words
Sub Club by RevenueCat · Building Trust with Users to Drive Revenue and Retention – Ryan Beck, Pray.com“One of the strategies that have has worked well is some sort of light or heavy kind of quiz funnel in your onboarding to help understand.”
“So we really focus on developing those getting those questions answered in onboarding to help us facilitate that mental and spiritual health track that they want to go on.”
Related topics
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- Pray.com: Make faith versions of Calm-style content: bedtime Bible stories and sleep psalmsGuest says it made monetizing easy; no numbers
- Pray.com: Rebuild the app so paywalls and onboarding can be tested without app updatesEnabled rapid test cycles that showed what could be monetized; no numbers
- Pray.com: Stop asking for a phone number at signupPhone field hurt subscription conversion; removing it helped monetization (no numbers)
- Pray.com: Put most of a big Meta budget behind one winning adFailed: Meta pulled the ad in peak season and CAC became untenable
- Pray.com: Test lots of ad ideas borrowed from games and dating apps, not just your categoryGuest says it produces a diversified creative mix that scales campaigns
- Pray.com: Move ads from Facebook image posts to Reels video earlyVideo ads didn't land at first; Reels is now where most spend runs
- Pray.com: Run TV and radio ads to reach older people who trust TV more than online adsWorked well pre- and during the pandemic; TV agencies were blown away (no numbers)
- Pray.com: Measure TV and online ads together with a statistical model, not click trackingComfortable running on statistical models since before ATT; no numbers
- Pray.com: Reply to every piece of feedback, and have founders call upset usersHow they handle 'faith should be free' pushback; no numbers
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