Make editor Q&A sessions subscriber-only and add them to the subscription

David Barnard… where I think we're going to see the subscription industry going is these kind of bundles. Okay, you're a huge outdoor fan with AllTrails and they have some weather features in there, but can they bundle AllTrails with the Weather channel to create this synergistic bundle between the two? And I'm just throwing ideas out there, but those kinds of things, and you did that at The Washington Post. What did that look like, bundling with Headspace?

Michael RiberoYeah, I would go two different. So bundle internally, I do think there's a path bundling internally you have more assets than I think you think you have. We recently relaunched the Wired subscription and one thing that we were doing but maybe not necessarily charging for was AMAs with editors. And now all of a sudden we said, "Hey, this is now part of the subscription. We're only going to make it subscription only."

Michael RiberoAnd so I think there are things that either you're doing that you can now put into a subscription and call it a bundle or probably low lift, but maybe high impact to continue to build that existing offering you had on the partnership front. I'll just warn buyer beware. Partnerships are really hard, really hard. And we did multiple at The Washington Post, which I think is super exciting. I think the theme, we really tried to coalesce around one of …